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“The Longevity Project uses one of the most famous studies in psychology
to answer the question of who lives longest—and why. The answers will
surprise you. This is an important—and deeply fascinating—book.”
— Malcolm Gladwell,
author of The Tipping Point
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ABOUT THE BOOK
In 1921, before most of us were born, a remarkable study began tracking the loves and lives of
1500 Americans from childhood to death. The study continues even today, with research teams
led by Howard Friedman still keeping tabs on the remaining few who are still alive and analyzing
massive amounts of data to establish what it is precisely about these 1500 individuals that led
some to stay well and others to fall ill or die before their time. Incredibly, no one until now has
chronicled and interpreted the findings from this monumental almost century-long project for the
general public. Is longevity associated with being married, daily jogs, living with pets, or faith in
God? At last, with lucid prose and rigorous yet crystal clear analysis, Professor Friedman and
Professor Martin have succeeded beautifully.
— Sonja Lyubomirsky, author of The How of Happiness: A
Scientific Approach to Getting the Life You Want
DR. ANDREW WEIL SAYS:
“A compelling and objective assessment of character traits associated with
longevity. Only a handful of studies in this field last long enough to give
meaningful results, and even fewer remain significant after their primary
investigators have passed away. Friedman and Martin have resurrected a
remarkable achievement with surprising conclusions. I learned a lot from this
book.”
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If you would like Dr. Friedman and/or Dr. Martin to give a speech or presentation,
click here: Request Speeches and Presentations about The Longevity Project
Penguin.com